A Sexier Literacy: Information Literacy through Media Literacy
LOEX Presentation Slideshow: A Sexier Literacy.ppt
Sara Prahl (slprahl@colby.edu)
Shana Higgins (shana_higgins@redlands.edu)
Do you know your ABCs?
Heidi Cody's American Alphabet, 2000.
Aluminum light boxes with Lambda Duratrans prints, 28" x 28" x 7".
Key: All, Bubblicious, Campbell's, Dawn, Eggo, Fritos, Gatorade, Hebrew National, Icee, Jell-O, Kool-Aid, Lysol, M&Ms, Nilla, Oreo, Pez, Q-Tip, Reese's, Starburst, Tide, Uncle Bens, V8, Wisk, Xtra, York, and Zest
What is media literacy?
Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century. Alliance for a Media Literate America (AMLA)
What is media literacy?
Media literacy aims to increase students’ understanding and enjoyment of how the media work, how they produce meaning, how they are organized and how they construct reality. Ultimately, media literacy education must aim to produce students who have an understanding of the media that includes a knowledge of their strengths and weaknesses, biases and priorities, role and impact, and artistry and artifice. Media literacy is a life skill. Ontario Media Literacy Resource Guide
History of media literacy education and awareness
1950s: Inoculation |
Protection from the negative effects of media exposure |
- Birth of education television
|
1960s-1970s: Popular Arts |
Working with popular media to better understand our relationships to media |
M. McLuhan
Film appreciation movement
Television awareness training in schools
US Dept of Ed's Critical Viewing Curriculum
|
1980s-1990s: Representation |
All media messages are constructed, and all media images represent ideologies. |
Computer education
Media & public health
Greater public awareness (OJ, V-chip, Internet)
|
Early 21st century: Participatory culture |
Media consumers are consciously integral to media production. |
Reality TV with viewer voting
Personal broadcasting (blogging, podcasting, YouTube)
|
Mapping media literacy to information literacy
Media Literacy |
Information Literacy |
|
Determine |
Access |
Access |
Analyze |
Evaluate |
Evaluate |
Incorporate |
Create |
Use |
|
Understand |
Center for Media Literacy |
ACRL |
Why is media literacy important to our students?
Generation M: A Kaiser Family Foundation Study on Media in the Lives of 8-18 Year-olds (2005)
Kaiser Family Foundation
Stanford University
- Ulla G. Foehr, M.A.
- Stanford University
Generation M Key Findings
Media saturation |
Masters of multitasking |
Perpetual access |
Video games vs. reading |
Easy access = heavier use |
Television rules |
Heavier media use = higher activity in general |
Music |
Demographics |
Computers and Internet use |
No rules |
Digital divide |
"New" media + "old" media |
Reading |
|
Video games vs. TV |
Changes between 1999 & 2005
- The same amount of time is spent using media, but more media are being used at once.
- It has become more and more common to use a variety of media with minimal adult supervision.
- TV reign supreme--no other media come close in frequency of use.
- Computers are used more for academic work than for recrceation.
What does this mean for college libraries?
Students need to possess the foundational skills and tools involved in accessing, analyzing, evaluating, and producing information using a variety of media so they are able to inform and represent themselves in tvhe world.
- Environments that support multitasking and simultaneous multimedia use
- On-demand access to information
- Media integration
- DIY learning
- Instruction in using emerging communication technologies
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