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Media Literacy: An Introduction

Page history last edited by PBworks 16 years, 11 months ago

A Sexier Literacy: Information Literacy through Media Literacy

 

LOEX Presentation Slideshow: A Sexier Literacy.ppt

 

Sara Prahl (slprahl@colby.edu)

Shana Higgins (shana_higgins@redlands.edu)

 

Do you know your ABCs?

 

 

Heidi Cody's American Alphabet, 2000.

Aluminum light boxes with Lambda Duratrans prints, 28" x 28" x 7".

 

Key: All, Bubblicious, Campbell's, Dawn, Eggo, Fritos, Gatorade, Hebrew National, Icee, Jell-O, Kool-Aid, Lysol, M&Ms, Nilla, Oreo, Pez, Q-Tip, Reese's, Starburst, Tide, Uncle Bens, V8, Wisk, Xtra, York, and Zest

 

What is media literacy?

 

Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century. Alliance for a Media Literate America (AMLA)

 

What is media literacy?

 

Media literacy aims to increase students’ understanding and enjoyment of how the media work, how they produce meaning, how they are organized and how they construct reality. Ultimately, media literacy education must aim to produce students who have an understanding of the media that includes a knowledge of their strengths and weaknesses, biases and priorities, role and impact, and artistry and artifice. Media literacy is a life skill. Ontario Media Literacy Resource Guide

 

History of media literacy education and awareness

 

1950s: Inoculation Protection from the negative effects of media exposure
  • Birth of education television
1960s-1970s: Popular Arts Working with popular media to better understand our relationships to media
  • M. McLuhan
  • Film appreciation movement
  • Television awareness training in schools
  • US Dept of Ed's Critical Viewing Curriculum
  • 1980s-1990s: Representation All media messages are constructed, and all media images represent ideologies.
  • Computer education
  • Media & public health
  • Greater public awareness (OJ, V-chip, Internet)
  • Early 21st century: Participatory culture Media consumers are consciously integral to media production.
  • Reality TV with viewer voting
  • Personal broadcasting (blogging, podcasting, YouTube)
  •  

     

    Mapping media literacy to information literacy

     

    Media Literacy Information Literacy
      Determine
    Access Access
    Analyze Evaluate
    Evaluate Incorporate
    Create Use
      Understand
    Center for Media Literacy ACRL

     

    Why is media literacy important to our students?

     

    Generation M: A Kaiser Family Foundation Study on Media in the Lives of 8-18 Year-olds (2005)

     

    • Victoria Rideout, M.A.

    Kaiser Family Foundation

    • Donald F. Roberts, Ph.D.

    Stanford University

    • Ulla G. Foehr, M.A.
    • Stanford University

     

    Generation M Key Findings

     

    Media saturation Masters of multitasking
    Perpetual access Video games vs. reading
    Easy access = heavier use Television rules
    Heavier media use = higher activity in general Music
    Demographics Computers and Internet use
    No rules Digital divide
    "New" media + "old" media Reading
      Video games vs. TV

     

     

    Changes between 1999 & 2005

     

    1. The same amount of time is spent using media, but more media are being used at once.
    2. It has become more and more common to use a variety of media with minimal adult supervision.
    3. TV reign supreme--no other media come close in frequency of use.
    4. Computers are used more for academic work than for recrceation.

     

    What does this mean for college libraries?

     

    Students need to possess the foundational skills and tools involved in accessing, analyzing, evaluating, and producing information using a variety of media so they are able to inform and represent themselves in tvhe world.

     

    • Environments that support multitasking and simultaneous multimedia use
    • On-demand access to information
    • Media integration
    • DIY learning
    • Instruction in using emerging communication technologies

     

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